Sunday, 25 September 2011

5 Simple Steps to a Successful Etsy Store

What’s the second most important thing after getting a customer into your store?

You might immediately think that it’s to get them to make a purchase, but actually there’s a step before that one and it’s keeping them there.


Have you ever seen an item in a store window that you liked but when you got inside, something put you off? If you’re anything like me, you do a face saving circle around the store with the full intention of heading back towards the door.

And it’s the same online too. Only much quicker.

It’s frustrating when you’ve attracted a potential buyer with a particular product only to have them clicking the back button as soon as they arrive on your page.

So here are 5 simple tips that will help grab your customer and encourage them to stay a bit longer.


1 – Invest in a Relevant and Consistent Banner and Avatar

This is your starting point, once your customer is in your store they immediately check out your banner and avatar. If yours is lacking in consistency, seems irrelevant or is attractive to the wrong target audience, then you need to do something about it.

There are a number of sellers on Etsy who specialise in creating custom banners and avatars, for example, Simply Creative, who offer a good range of premade and custom design packages for as little as $5.

2 – Have a Consistent Price Structure

Before you even list an item, you should know its base price and work from that. If your shop items are consistently the same, then you can easily apply a pricing strategy that will keep your customers from feeling confused.

Buyers normally have a set figure in their head, they won’t go above it unless they see something they have really fallen in love with, so keeping your prices consistent will encourage a person to view your other items without feeling put off by price jumps.

Also, the biggest mistake new sellers make is pricing their items too low. For your own sake as well as for the sake of the handmade market, don’t do it. It’s not sustainable and it makes you look one of two things, either a reseller or a seller who just isn’t serious about her business.

3 – Harmonise Your Product Images

If your customer has found your store via one particular product, then it will be more comfortable to her if your other products are photographed in a similar way.

Having pictures that vary in style from one product to another makes your store look messy, on the other hand, having images that are consistent across your store will portray professionalism as well as provide a sense of harmony.

4 – Provide Packaging & Offer Gift-Wrapping

If you sell jewellery or other small items, it is well worth your time to invest in some packaging. Even if it is unbranded, packaging gives a sense of luxury. When you buy a pair of earrings and they arrive to you in a polythene bag, do you view them in the same manner as a pair of earrings displayed in a leatherette case?

Also, offering gift-wrapping is not as hard as it seems. You can set up a separate listing specifically for the gift-wrapping service and link to it from each product listing, a customer wanting to add the service can purchase it along with their item. Take a look at my store to see how I’ve done it.

5 – Offer Free Shipping

If your items are small but priced fairly high, as it will be if you sell expensive jewellery, then you may want to think about absorbing the postage costs. Free postage is always an attractive incentive, but don’t forget to keep your postage costs consistent throughout, if you offer free postage, do so across all of your items.


Extra Tip: Link to similar items within your descriptions, this will help customers to navigate their way further into your store.


What do you think is the most important thing for an Etsy store to be a success?


4 comments:

  1. Great suggestions, I really should implement some of those.

    www.AllThingsTangled.blogspot.com

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  2. Thank you for these really helpful suggestions! :)

    Great to meet you through the Blogging Buddies Etsy Team...
    I am your newest blog follower!

    I invite you to check out my blog, too!
    Best,
    Mary C. Nasser
    http://www.marycnasser.com/blog.html

    ReplyDelete
  3. Linking to similar items as in back to the category or to coordinating items is a great way for the customer to navigate. Especially if they've found you on a Google search, they may not even know about your main page or sections. A link will get them back to more choices. I do it for every listing.

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  4. Thanks for stopping by, glad you all could take something from it.

    I'm following all three of you and enjoying the reads!

    @Julie - I think people rarely remember that many times an item will be found randomly via Google or Google images, but Etsy is so Google oriented it was the first thing I noticed.

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